Digital Marketing Course In Hisar Haryana- Webmok pvt. Ltd.
Here's a comprehensive overview of
digital marketing courses in Hissar, including their structure, to help you
make an informed decision.
Digital Marketing Course in Hisar:-
Material and Structure
1. Introduction to digital marketing
·
Definition and scope: Understand digital marketing in modern business scenario and its
significance.
·
Digital versus traditional
marketing: comparing two approaches and their
related benefits.
·
Important components: observation of SEO, SEM, content marketing, social media, e -post
marketing and analysis.
2. Website Plan and Development
·
Understand the basics of the
site: The importance of a digital marketing site.
·
Website Plan: Objective, defined target group and material strategy.
·
Website Development: Introduction to platforms such as WordPress and Vicks; Basic about
HTML and CSS.
·
Website Analysis: Use tools like Google Analytics to track and analyse the site
performance.
3. Search Engine Adaptation (SEO)
·
On-Page SEO: Optimization of content, meta coder and images.
·
Off-page SEO: Build feedbacks and social signal.
·
Technical SEO: Improvement in the site's speed, mobile friend and creativity.
·
SEO tool: Introduction to tools such as Google Search Console, Smarsh and Aref.
4. Search Motor Marketing (SEM)
·
Google ad: Create and manage the PPC campaign.
·
Keyword research: To identify profitable keywords using a tool such as Google Keyword
Planner.
·
Ad Copy Writing: Crafting Compassionate Advertising Copies.
·
Campaign adjustment: Monitoring and adjusting campaign for better returns.
5. Material Marketing
·
Material building: growing blogs, videos, infographic and podcasts.
·
Material strategy: Planning of material calendar and match with business goals.
·
Material delivery: Division of materials into different platforms.
·
Material measurement: Analysis of material performance using calculations such as engagement
and interaction.
·
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6. Online Reputation Management (Orm)
·
The importance of worm: Understand the effect of online reputation.
·
Monitoring: Equipment and technology for monitoring reviews online.
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Management of reviews: Handling positive and negative reviews.
·
Building Trust: Strategies to create and maintain a positive online image.
7. Digital Marketing Analysis
·
Understand matrix: Important Digital Marketing Display Indicators.
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Tools: Use tools like Google Analytics, Facebook Insight and others.
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Reporting: Create reports to analyse and submit data.
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Adaptation: Use data to customize marketing strategies.
8. E-commerce marketing
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Setting online stores: platforms such as Shopify and WooCommerce.
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Product listing: Creating convincing product details and drawings.
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Payment gateway: To integrate payment systems.
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Sales strategies: Applies to apple, cross sales and discount.
9. Mobile marketing
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Mobile adaptation: Secure site and e -mail are mobile friendly.
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App Marketing: Promote mobile application.
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SMS marketing: Strategies for effective SMS campaigns.
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Push Notification: Use push notifications to tie users.
10. Impressive Marketing
·
Identify influential people:
finding those who have affected your brand
correctly.
·
Collaboration: Strategies for effective collaboration.
·
Campaign administration: Management of impressive campaign.
·
Measurement: Keep an eye on the success of impressive participation.
11. Digital marketing strategy and plan
·
Market surveys: To conduct research to understand the market and participants.
·
Goal setting: Define clear and average goals.
·
Strategy development: Create a comprehensive digital marketing plan.
·
Execution and monitoring: Implementation of strategy and monitoring.
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