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 What is Pay-Per-Click (PPC) Advertising? Pay-Per-Click, PPC Course Dwarka Sector 20 advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's essentially a way to buy visits to your site, rather than attempting to "earn" those visits organically through search engine optimization (SEO). PPC is a pivotal component of online advertising, primarily run through platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. How PPC Works 1. The Auction System: At its core, PPC operates through an auction system. Advertisers bid on keywords or phrases that they want their ads to appear for. When a user performs a search that includes those keywords, the auction determines which ads will be displayed and in what order. The bidding process involves more than just the bid amount; it's influenced by several factors, including: Bid Amount: The maximum amount an advertiser is willing to pay per click. Quality Score: A metric u...